Agency Strategy & Positioning
Services
The easy half of your work is gone. Sell the half that's left.
I go through your services, pricing and delivery and sort what survives this from what doesn't — then move the studio toward the judgement work, before a client does the arithmetic for you.
For owners who would rather move early than argue about it later.
What I do
You can feel it already. A client asks why the logo round took a week when they made ten versions themselves over the weekend. A junior task that used to bill three days now takes an afternoon. None of this is a sudden cliff – it’s a tide, and it’s already past your ankles.
Commodity production is heading toward zero, and pricing built on billable hours stops adding up. Buyers shortlist with a model before they call a human. Mid-size clients are in-housing the everyday work. And the talent pyramid inverts: juniors are hard to justify when the model does junior work.
So I help you move to where the value is going, before it gets there – repositioning around judgement and outcomes, pricing for value instead of time, and deciding what to let the model do and what to charge a premium for. This isn’t doom or hype. It’s the end of one way of running a studio, not the end of studios.
Why Work With Me?
I’m not watching this from the outside. I built the business around an AI startup and saw it exit at MVP, and I’m building two studios right now – UAREUX and DNSK.WORK – designed for this exact market: senior-only, no commodity work, priced for judgement.
Services
What’s Included
One lens over your whole studio: what survives the shift, what doesn’t, and what to do about it before the market decides for you.
An honest commodity audit
Which of your services are about to be commoditised, and which are safe.
A reposition toward senior work
Toward the strategic work the model can’t do and clients can’t in-house.
A pricing shift off hours
Away from time-based billing, before hours stop being worth charging for.
A view on AI in delivery
Where it saves you money, and where it quietly erodes your value.
A talent plan for a thin junior rung
How you still grow seniors when the model does the junior work.
Who this is for
For studios where a real share of revenue is production work, and the clients have started noticing.
This is for you if
- A client has asked why something took a week.
- A meaningful chunk of what you sell is production rather than judgement.
- You've experimented, and nothing about the commercials changed.
- You'd rather decide this year than react next year.
This isn't for you if
- You want a tool stack picked out and configured.
- You think this settles down and goes back to normal.
How you get ahead of it
Three stages. The first one will annoy you.
Step one · Paid · from £150/hr
Split the list
We go down your service list and sort it into safe, shrinking, and gone. You will disagree with at least one of them.
Then, if you want to move on it
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Move it up
I reposition and reprice toward what's left, then put the changes through the studio rather than leaving you a memo about them.
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Keep checking
We set a standing review, because whatever we decide now will be partly wrong within a year and I'd rather you caught it than a client did.
Other ways I can help
What could a client half-replace today?
A real conversation, not a pitch. Calm, specific, and a year ahead. Tell me which of your services a model could half-replace today — that's where we start.
Book a call →
AI Readiness FAQ
Do you implement AI tools for us?
Where it helps, I’ll point you at what’s worth using. But the value I bring is strategic – position, pricing, delivery, talent. The tooling is the easy, replaceable part.
Is this only for big studios?
No – small studios are more exposed, because commodity work is often a bigger share of their revenue. Earlier is better.
Won't any of this be out of date in six months?
The tools will move. The direction won’t: commodity work down, judgement up, buyers choosing with machines. We position you for the direction, not a specific model release, so it holds.
Do I lower prices to compete with AI, or raise them?
For commodity work you can’t win against something approaching free, so you stop selling it. For the senior work you raise, because that’s where the scarce value now sits. Racing the model to the bottom is a race you lose.
How do I stop clients doing it in-house with AI?
By being clearly better at the part they can’t do in-house: the senior, strategic, judgement-heavy work. The studios that get cut out are the ones selling production a client can now do themselves. We move you off that ground.
Is it too late if we haven't started?
No, but the cost of waiting is rising. Earlier means you reposition from strength; later means you do it in a panic while margins are already falling. Today is cheaper than next year.