Alex Halchenko
Fractional commercial lead for design and UX studios.
Write to
me@alxh.al
Let’s Talk
Tell me what's going on.
I took the form down.
A form takes everyone and tells me nothing. Two or three lines from you – what the studio is, what’s actually stuck – say more than any set of fields I could design.
So it’s an appointment, not an application. Write to the address on the card. It comes straight to me, I answer it myself, and if it isn’t mine to fix I’ll say so and tell you who I’d ask.
You don’t need an introduction, and you don’t need to have it worked out. That is usually the thing I’m for.
Before you write
The practical answers. What to send, what comes back, and how fast.
Why isn’t there a form?
Because the box was too small and it showed. Four fields taught people to file a ticket – three tidy lines with the actual problem left out. An email has no boxes, so you tell me what is really going on, in your own words, and I get something worth replying to.
What should the first email say?
What you run, roughly how many of you there are, and the one commercial thing that is stuck. If you know the number that bothers you – the rate, the pipeline, the month you nearly missed payroll – put it in. Three lines is plenty. Nobody has ever sent me too much.
How quickly do you reply?
Same day usually, the next working day at worst. It comes from me; there is no assistant and no shared inbox. Every email gets an answer, including the ones where the answer is no.
Will you sign an NDA before I send anything?
Yes, and you do not have to ask. Nothing you send gets repeated anywhere. The reason this site names nobody is the same policy applied to everyone who wrote before you. If your legal team would rather have it in writing first, send the document and I will sign it before we talk.
Are you taking on new studios right now?
Sometimes. I run a handful at a time, so it depends what is finishing. If I am full I will tell you in the reply rather than keep you warm for three months, and I will say roughly when that changes.
What if you can’t help?
Then I say so, on the first call, and it costs you nothing. Usually I can point you at the person who does do it – recruitment, marketing execution, the actual design work. A name from someone with no stake in it is worth having, and it is a cheaper outcome for you than a polite yes.