I've done this from the inside

Ester Digital 11 years · exited
Outreach.Software 1 year · acquired
DNSK.WORK 1 year · live now
UAREUX 6 months · live now

2014 — 2025 · 11 years · exited

Ester Digital

An Estonian design agency.

RoleCo-founder. Marketing and sales strategy, with two partners.
OutcomeSold my stake in 2025. The agency is still going without me.

What I did

Started it with two partners. My half of the job was the commercial one — positioning, client acquisition, the sales process. The unglamorous half.

Full-service digital work, sold into small and mid-sized businesses across North America and Europe.

How it went

From a standing start to an established agency serving dozens of businesses. Award-winning work, a solid client base, profitable operations.

I sold my part when the time was right, not when I ran out of road.

2024 — 2025 · 1 year · acquired

Outreach.Software

An AI startup, zero to exit.

RoleBuilt the business around someone else's technology.
OutcomeAcquired at MVP.

What I did

Took a piece of technology that worked and built the commercial side around it — the offer, the pricing, the route to market.

How it went

Acquired while still at MVP. Short, and decided on purpose rather than by running out of money.

2025 — present · 1 year

DNSK.WORK

A digital product design agency, from London.

RoleCommercial lead.
OutcomeRunning now.

What I did

The same job I do for other studios, done in-house: positioning, offer, pricing and the sales process.

How it went

Live. This is one of the two you can check for yourself.

2026 — present · 6 months

UAREUX

A UX design agency built by creative directors.

RoleCommercial side.
OutcomeRunning now.

What I did

Newest of the four. Building the commercial half while the founders build the practice.

How it went

Early. Ask me on a call rather than reading a claim here.